Four days BMW CE 04 testride at the "Tempo Libero" leisure fair


Riding Experience Alto Adige, specialist for motorcycle training, motorcycle tours and motorcycle rentals, presented itself at the leisure fair "Tempo Libero" in Bolzano with a booth and offered visitors the special opportunity to test the brand new BMW CE 04 electric scooter. Enthusiastic test riders and a high demand for training and rentals ensured a very positive conclusion.

The largest public fair in Alto Adige "Tempo Libero", took place from Friday 28th of April to Monday 01st of May in Bolzano. Over 43,000 visitors of all ages informed themselves at the fair about product novelties for vacation, sport and garden. An extensive event program with sports activities and live music also provided entertainment for visitors.

Riding Experience Alto Adige, organizer for unique riding experiences with motorcycle training and tours in Alto Adige, was represented for the first time as an exhibitor at the four-day fair. Visitors not only had the opportunity to find out about the range of services of Riding Experience Alto Adige, which includes motorcycle training, motorcycle tours and motorcycle rentals, at the exhibition stand, but also to try out the new member of the BMW motorcycle fleet, the CE 04, on a course. The fourth performance component electric represents a new strategic focus to promote electric mobility in Alto Adige.

During four different driving sequences - accelerating, turning, slalom driving as well as recuperating - the prospective drivers had perfect opportunities to test the capabilities of BMW's electric CE 04. The brand-new scooter was able to convince the visitors especially with its dynamic acceleration.

With more than 200 participants, the test ride was a central crowd puller at the show. The BMW CE 04 embodies modern lifestyle through its technology and extraordinary design. As a fashionable means of transport, the BMW CE 04 is perfect for a ride in the sunshine, for example, to enjoy a good cappuccino or an ice cream in the city.

The starting point of all events as well as the motorcycle rental of Riding Experience Alto Adige is the Safety Park in Bolzano. This riding center is framed by the impressive mountain ranges of the Dolomites and is only a few minutes’ drive from the first pass roads, such as the Mendel Pass. The offer of Riding Experience South Tyrol includes training as well as tour offers in the onroad and offroad area. Another special feature of the range of services offered by Riding Experience Alto Adige is the fleet of BMW motorcycles, which is new every year. The motorcycles can be used at the events of Riding Experience Alto Adige as well as selected and rented for own tours.

"Over the extended weekend, visitors to Tempo Libero had the opportunity to get to know and experience our offers up close. In many very good one-on-one conversations, we were able to introduce the different offers of Riding Experience Alto Adige to the visitors of the fair", tells Frank Fichtner, Managing Director of Riding Experience Alto Adige. "The highlight for the visitors was definitely the test ride of the BMW CE 04. We wanted to give our booth guests the opportunity to test an electrically powered motorcycle in an uncomplicated way. Many questions and interesting conversations showed us that the demand and the importance of electric mobility in Alto Adige are growing," concludes Fichtner.


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